Facebook advertising has become an important part of any business’s marketing strategy. However, with so many businesses competing for attention on the platform today, it’s difficult to stand out among the crowd. That’s when artificial intelligence (AI) appears. AI-powered tools for Facebook advertising can help businesses achieve better results by optimizing campaigns, improving ad content, and targeting the right audience. We would like to introduce the article below to you AI tools to automate Facebook ads in 2024. Stay tuned!
PPP Ad Editor
PPC Ad Editor is a web-based tool that allows agencies and teams to create, collaborate, review and approve ad models for a variety of advertising channels such as Google, Facebook and Instagram. This tool facilitates visualization of ad copy, campaigns, ad groups, and extensions, while streamlining the review and approval process.
It eliminates the need for spreadsheets, minimizes human errors, and saves time by automating various areas. Once approved, the campaign can be exported to Google Ads Editor and a full testing process can be created. The tool also includes AI-powered ad copy generation for Google Ads campaigns, making it simple to generate ad copy ideas in less time.
MarketingBlocks AI
MarketingBlocks is a one-click AI-powered app that generates various marketing assets for you in less than 45s. You can use it to create landing pages, ads, marketing copy, graphics, email swipes, promotional videos, logos, voiceovers, and more without writing a single word yourself. MarketingBlocks AI works in over 100 different languages and helps you save time and money by eliminating the need to use expensive tools or freelancers.
Adroll
Adroll is Facebook advertising management software designed for medium and large businesses using CRM and automation tools. You can target specific audiences on Facebook at different customer journey points and get detailed analysis of campaign performance.
This Facebook ad automation tool supports single image, video, and carousel ads. AdRoll offers a unique format for single-image ads, optimized for use in all possible placements on Facebook and Instagram. For carousel and video-based ads, Adroll supports all available formats and provides best practices to follow.
The availability of a free version makes AdRoll an attractive option for businesses, but there is a catch. This tool is created for agencies and large businesses, which means this Facebook Ads software can be quite complicated for inexperienced users. Often, many small businesses and beginners start with free accounts and end up investing thousands of dollars in campaigns they aren’t sure how to manage.
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HootSuite
HootSuite is a versatile social media marketing solution that is also capable of running Facebook ads. It very effectively centralizes all activities related to social media management for businesses into one dashboard. The tool serves a wide range of users, from solopreneurs, small businesses, and large organizations to marketing agencies with multiple clients.
Even if you don’t know how to create Facebook ads, HootSuite has a framework in place to help you do it. Once the ad is created, you can schedule it to publish and even track its performance from the dashboard.
Due to such flexible features, it is one of the top social media tools for industries such as education, finance, government agencies, and healthcare organizations worldwide.
HootSuite is equipped with capabilities to track engagement across multiple social media platforms at once. However, the complex interface and feature-packed user interface make it difficult for newbies to use this tool and thus HootSuite alternatives are more appealing.
Driftstock
Driftstock is a Facebook advertising tool that automates the ad creation process. Overall, the creation and promotion process is quite simple, so you save a lot of time by optimizing these processes.
Thanks to built-in Drfitstock Create, you can design beautiful ads in minutes and promote them on Facebook. In addition to Create, Driftrock also has Flow, an automatic update tool for Facebook Custom audiences and targeting of lookalike audiences; and OpenBook, designed to run detailed analytics for Facebook advertising campaigns and determine ROI.
Driftstock users can also have custom bidding strategies and preferred payment methods for ads.
What’s really disappointing is the lack of a free trial. Instead, the company invites you to schedule and use a demo version of the software.
To request a demo on this Facebook Ads software, one must fill out a form (phone number and email required) and wait for Driftrock to review and approve. The demo is just part of the strategic consultation.
While demos are a legitimate lead generation technique, it seems a bit unreasonable to rely too much on them, since the majority of competitors offer free trials of their solutions surname.
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MagicBrief
MagicBrief is an AI-powered tool that helps content creators, video editors, motion designers, and clients streamline their creative workflows. The tool allows users to save ad references from platforms like Facebook, Instagram, and TikTok, break them down into individual components, and combine them into their own storyboards.
Additionally, MagicBrief gives users the ability to build a library of successful creatives, create an unlimited number of storyboards, and collaborate with team members in real time.
This tool supports many export options, including images, videos, scripts, and subtitles. One of its features is MagicAI beta, which analyzes video ads and identifies keyframes that were successful to help users create their own viral ads.
TextCortex’s Facebook Ad Builder
TextCortex’s Facebook Ad Builder is an AI-powered tool that helps businesses create engaging and highly converting ad copy at scale in seconds. This tool allows users to enter product and target audience information, select the Facebook ad portion they need, and then choose the best copy for their campaign.
By using TextCortex’s Facebook Ad Builder, businesses can reduce time and effort by 70% compared to traditional methods of creating ad copy. This tool is also 20 times more cost-effective than hiring an outsourced copywriter.
Pencil
Pencil is an AI Ad Builder that helps brands and agencies create new ad variations 10x faster. It is trusted by over 3,000 brands and agencies to create over 1,000,000 ads. With Pencil, you get the ultimate combination of creative humans and creative AI. It’s quick, easy, cost-effective and gets results.
You can connect data from your ad accounts to learn from winning ads, see insights, and make predictions. You can also connect to your store or asset library to import branding, images, videos, and product information. Then you can create new static and video ads yourself in minutes, or get ads created by your Creative Assistant.
So, take what you learned in this post and put it into action. Experiment with different AI tools and find the ones that best suit your business. With the right approach, you can leverage the power of Facebook advertising to reach more customers, drive sales, and achieve your business goals.
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