Currently, the use of AI technology has become an important part of marketing advertising strategies. Artificial intelligence tools bring flexibility and optimization to businesses’ advertising strategies. In this article we will help you discover Enhance Google Ads Campaigns with AI tools.
What is AI Marketing?
AI Marketing (Artificial Intelligence Marketing) is a method that takes advantage of artificial intelligence technology to collect data, detailed information about customers, predict customers’ next moves and make automatic decisions. impact on marketing efforts. In fact, AI can directly boost marketing return on investment (ROI).
With AI, marketers can deeply understand customer behavior, predict their actions and signals. Therefore, they can implement strategies that target target customers effectively and optimally.
A quick example of using AI in marketing from Gmail and Google Docs is using AI in Smart Compose to read what you’re typing, which can then understand that content and suggest what to type next. according to.
Google AI Principles
Google sets out a series of important principles when conducting research and development of artificial intelligence, to ensure ethics, demonstrate responsibility and sustainable business goals:
Always benefiting society and supporting life: In the research and development process, the top goal is to benefit society and the community through AI designs and applications such as: Google Translate, Google Maps,….
AI is always under human control and guidance: Google commits that AI will always be researched and developed under human guidance, to ensure the prevention of potential risks. Because of this principle, users feel even more secure with products from Google.
Aiming for fairness and equality, avoiding creating contradictions or conflicts: Principles of promoting fairness and equality in the process of researching and developing algorithms or all artificial intelligence data. In addition, sensitive issues such as culture, religion and politics should be avoided.
Compliance with security regulations and safety audits: Google cares about designing AI systems that are secure and safe. This ensures that the AI technology used does not pose a danger to users in general and does not affect Google in particular.
Respect privacy and promote transparency: In the process of managing and using data, Google AI always adheres to the principles of privacy and transparency in data processing. This ensures users have control over their personal information.
Comply with research and development standards in each field: Google AI is committed to complying with standards for scientific research and AI applications in academic, educational, medical and other fields other.
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Enhance Google Ads Campaigns with AI tools
Google search bar
Automatically add suggestions: When you start entering a keyword in the search box, Google uses AI to automatically suggest additional keywords or phrases related to the topic. This helps users have a quick and accurate search experience. In addition, Google uses AI to understand more context and user search intent. From there, search results are customized to be closer and reflect the user’s specific needs.
Voice search: Google AI has developed voice recognition capabilities, allowing users to use their voice to perform searches instead of having to enter keywords using the keyboard. By understanding and analyzing voice commands or queries, Google’s voice search feature can display search results as quickly and accurately as keyboard searches. .
Categorize results: Google uses AI to classify search results into different categories to make it easier for users to filter results and find more specific information.
Predicting next search questions and needs: Google’s AI has the ability to predict users’ next questions and needs based on search history and previous search operations.
Multilingual translation: Thanks to AI, Google Translate is capable of translating many different languages naturally and appropriately for each context. According to Wikipedia, Google is currently capable of translating 133 languages globally.
Translate text, images, and voice: Google Translate uses AI to translate not only text but also voice and images. This brings convenience to users, helps them have a better experience and achieve results quickly.
Real-time translation: With this feature, users can see and hear translation results immediately without having to wait for a long time.
Self-learning and improving translation: Using machine learning technology from AI, Google Translate has the ability to self-learn data and improve translation capabilities based on feedback from users.
Automatically recognize and classify images into groups: Google Photos uses AI to analyze facial features and link them together to identify and create albums containing related images. This helps users browse through a person’s moments without having to manually search or manually organize images into different albums.
Automatically create albums and videos of memories: Thanks to AI, Google Photos automatically creates albums of images and videos based on events that take place over time. This helps users easily share special memories and track changes and developments over time automatically and naturally.
Search images based on keywords: Google Photos attaches location and time information to images. From this information, users can search for images using keywords related to their content.
Analyze and predict performance: AI built into Google Ads is not only capable of analyzing current data but also predicting future trends. This will help marketers foresee potential challenges and opportunities, thereby making smart decisions to optimize advertising campaigns.
Customize ads: AI in Google Ads enables the creation of customized ads based on data about users and online behavior. This helps create attractive ads and reach each user’s specific needs.
Automated ad testing: Google Ads uses AI to automatically test different versions of ads and determine which performs best. Once testing ends, the most effective versions of ads will be rolled out to all users.
Google Assistant works as a voice assistant for smartphones as well as wearable devices. Through the use of Google’s AI, this app focuses on speech understanding and natural language processing, thereby creating customized recommendations and personalized analytics to meet specific needs. of each user.
Optimal positioning and navigation: Using AI allows Google Maps to predict traffic situations based on traffic data, time and travel history, helping users choose the fastest route and avoid traffic jams.
Predict arrival time: AI has the ability to estimate arrival time based on average travel speed, helping users estimate the time needed for the trip.
Display information about surrounding locations: AI is used to evaluate and display information about surrounding locations, such as restaurants, hotels, and nearby locations. This creates an opportunity for users to explore more surrounding locations. Furthermore, when you travel to unfamiliar areas, Google Maps will automatically suggest the closest locations to you based on the number of keywords you search.
Translate location information: AI gives Google Maps the ability to automatically translate information about foreign locations into the user’s language.
DeepMind focuses on research and development of breakthrough solutions in the field of artificial intelligence. With outstanding achievements, developing artificial intelligence systems that defeat human opponents in complex games such as Go and StarCraft II. In addition to challenging games, DeepMind also researches and applies AI in many practical fields such as health, energy, financial management and scientific research. For example, they have developed an acute kidney failure prediction system, which provides important information to physicians for clinical decision support.
Google Cloud TPUs
Google Cloud TPUs (Tensor Processing Units) are part of Google’s cloud infrastructure, specifically designed to enhance the performance of AI and machine learning applications.
An example of the use of Google Cloud TPUs in the development of the AlphaGo model, an artificial intelligence that defeated the world’s best Go players. To do this, Google DeepMind’s team used a combination of Google Cloud TPUs to make model training faster and more efficient. As a result, they not only saved time but also helped the model learn better, creating smarter and more accurate Go moves.
In addition to supporting the development of products in the Google ecosystem, Google AI also works actively to develop other AI software within Alphabet group projects. It is worth noting that Google AI specifically focuses on developing AI solutions that have a social impact, serve the community and meet humanitarian goals. For example, Project FloodHub – a tool that Google developed to collect data related to the factors that cause floods. By using AI technology, FloodHub is capable of creating advanced warning systems, making flood forecasts more accurate.
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